科技公司如何颠覆了硅谷的餐饮业_澳门bet356体育在线官网安装

2024-10-24 18:07:01

PALO ALTO, Calif. — It was not so long ago that the aroma of Moroccan spiced prawns and wood-oven pizzas wafted out to a downtown street here from the open-air patio of a once popular eatery called Zibibbo.加利福尼亚州帕洛阿尔托——不久前，摩洛哥辣虾与木炉披萨的香味还不会从一家取名为Zibibbo的昔日热门餐馆的室外院子里飘到这里下城的街头。Today that patio is behind locked doors, obscured by frosted glass. 如今，院子大门关上，里头茂密了冻坏的杂草。

The pizza oven is gone. 披萨烤炉不知了踪影。The formerly crowded bar has been converted into a sparsely populated startup space of a dozen engineers, their bikes and whiteboards. 当初人声鼎沸的酒吧区变为了空旷的初创企业办公区，有稀稀拉拉的十来名工程师，以及他们的单车和白色书写板。After 17 years in operation, the restaurant closed in 2014. 营业17年之后，Zibibbo餐厅于2014年关门大吉。The space is now an American Express venture capital office and a startup incubator.留出的地方如今是美国运通公司(American Express)旗下的一处风险投资办公室和一个创业孵化器。

All told, more than 70,000 square feet of Palo Alto retail and restaurant space were lost to office space from 2008 to 2015, as the tech bubble drove demand for commercial space downtown.从2008年到2015年，随着科技泡沫推高对帕洛阿尔托下城商业空间的市场需求，共计多达7万平方英尺（约合6500平方米）的零售与餐饮空间让坐落于办公空间。It is a story playing out across Silicon Valley, where restaurateurs say that staying afloat is a daily battle with rising rents, high local fees and acute labor shortages. 硅谷恣意在首演某种程度的故事。餐饮从业者回应，为了求生存，他们每天都要与大大上升的房租、低企的当地税费及相当严重的劳动力紧缺做到斗争。

And tech behemoths like Apple, Facebook and Google are hiring away their best line cooks, dishwashers and servers with wages, benefits and perks that restaurant owners simply cannot match.此外，苹果(Apple)、Facebook和谷歌(Google)这样的科技界巨头在拿餐馆老板们无法媲美的薪水、福利及其他一些益处来挤到他们伟大的后厨员工、洗碗工和服务员。Silicon Valley technologists love to explain how they have disrupted the minutiae of daily life, from our commutes to the ways we share family photos. 硅谷的技术专家讨厌说道，他们如何政治宣传了我们日常生活的方方面面，从交通上下班到共享家人照片的方式。But along the way, they have also managed to disrupt their local restaurant industry.然而与此同时，他们也做了政治宣传本地的餐饮行业。That may not be an issue for tech workers with access to free, farm-fresh cuisine in corporate cafeterias, but for everyone else here it is leaving a void between the takeout cuisine popping up around Palo Alto — picture bento boxes ordered on iPads at a counter — and $500 meals at high-end restaurants.对于能在公司餐厅不吃到农场新鲜采收的食材制成的免费菜肴的那些科技业人士而言，这大约不是什么问题，但对这里的其他人来说，却要面对一片真空地带：帕洛阿尔托获取的，要么是在各处冒出来的店内店——想象一下，在柜台用iPad点单的零食——要么是不吃一顿要花上500美元的高档餐厅。

Restaurants as we know them will no longer exist here in the near future, said Howard Bulka, a chef and owner of Howie’s Artisan Pizza in Palo Alto and another restaurant in nearby Redwood City. 在旋即的将来，我们理解的这种餐馆就不会在当地不复存在，霍华德布尔卡(Howard Bulka)说道。他是帕洛阿尔托的Howie’s Artisan Pizza店和附近雷德伍德城的另一家餐厅的主厨兼任老板。Palo Alto is just too tough a row to hoe. 帕洛阿尔托觉得是过于艰苦了。A lot of people are looking into getting out in one piece or are thinking of leaving the business entirely.很多人在就让怎么全身而退，或者是在考虑到几乎解散餐饮业。

With razor-thin profit margins, restaurateurs find they can increase wages only so much. 餐厅利润菲薄，业主们找到能给员工涨薪的空间十分受限。Paying a livable wage is a struggle in Palo Alto, where the average one-bedroom apartment rents for $2,800, the same as in New York City, according to Rent Jungle. Rent Jungle的数据表明，帕洛阿尔托一居室公寓的平均值月租约2800美元，与纽约城斯拉瓦，想要在这里得出能过得去的薪酬并不更容易。Workers have also been driven out of surrounding towns that were previously affordable, like Cupertino and San Jose, where demand from a new influx of tech workers has driven up the average cost of a one-bedroom apartment to more than $2,500.员工也在不得不搬出曾多次宜居的周边市镇，比如丘珀蒂诺和圣何塞。

新近涌进的大批科技从业者带给的市场需求，将这些地方的一居室公寓的平均值月租推高至2500美元以上。Understaffed fast casual restaurants — frozen yogurt, cupcake and tea shops; poké bars; and salad stations where customers order from the counter — have replaced older mom-and-pop restaurants. 人手紧缺的休闲娱乐快餐——冷酸奶、杯子蛋糕与茶饮店；海鲜沙拉吧；柜台点餐的沙拉店——在渐渐代替老式的夫妻餐饮店。

Other newcomers are well-heeled chains like Nobu, the global sushi empire that announced plans to open a restaurant in Palo Alto, and Sweetgreen, the salad chain startup that has raised $95 million in venture capital funding and can offset the costs of doing business in Palo Alto with sales from its more than 50 other locations.其他一些新来的店铺还包括Nobu和Sweetgreen之类的阔气的连锁餐厅。前者是足迹遍及全球的寿司帝国，已宣告计划在帕洛阿尔托开店，后者则是初创连锁沙拉店，从风险投资公司那里筹集了9500万美元，可以用其他逾50家店的收益来填补在帕洛阿尔托经商的成本。Not everyone is so fortunate. 并非每个人都有这样的运气。

We’re competing more for staff than we are for guests at this point, said Craig Stoll, a James Beard Award-winning chef and co-owner with his wife, Annie Stoll, of Delfina.现阶段，我们更好地是在争夺战人手，而不是顾客，克雷格斯托尔(Craig Stoll)说道。他是拿过詹姆斯比尔德奖(James Beard Award)的主厨，与妻子安妮斯托尔(Annie Stoll)一起开办了取名为Delfina的餐厅。The Stolls own four restaurants in San Francisco and two in Silicon Valley — one in Burlingame and the other in Palo Alto. 斯托尔夫妇在旧金山进了四家餐厅，在硅谷进了两家——一家坐落于伯灵格姆，另一家坐落于帕洛阿尔托。They have not been able to fully staff their Silicon Valley locations since they opened about two years ago. 硅谷的这两家店约两年前开业，却仍然没招够员工。

They used to require their line cooks to have particular experience. 他们本来拒绝后厨享有一定的工作经验。Now we’re just selling ourselves on Craigslist, posting pictures of cooks butchering pigs, sautéing, and good-looking waitresses to recruit staff, Stoll said.现在我们必要在Craigslist上促销自己，为了讨人，张贴些厨师在湘云啊，烹调啊，可爱女招待之类的照片，斯托尔说道。In the last year, the Stolls have lost several of their best servers and their director of operations to Twitter and Airbnb in San Francisco. 去年的时候，斯托尔夫妇手下伟大的几名服务员和运营总监跳槽去了旧金山的Twitter和Airbnb。

To compete, the couple have been increasing pay and perks as much as possible, but they say they still often have to close off entire sections of their Silicon Valley restaurants simply because there is not enough staff to service them.为了维持竞争力，二人尽可能在提升薪资和补贴水平，但他们回应，在硅谷的两家店还是常常得重开整片的用餐区，而原因就是没充足的服务员。Recently, they have resorted to hiring their 14-year-old daughter and her friends to step in. 最近这段时间，他们被迫请求14岁的女儿带着她的朋友来拜托。We’re breeding our own workforce at this point, Stoll joked.我们目前在培育自家的劳动力，斯托尔打趣称之为。Just a few blocks from Pizzeria Delfina in Palo Alto, JC Andrade, an owner of Vino Locale, a family-run wine bar, said his bar lost its previous chef to Facebook. 在离帕洛阿尔托的这家Pizzeria Delfina仅有几个街区的地方，有一座家庭经营的葡萄酒吧，取名为Vino Locale。

店主JC安德雷德(JC Andrade)回应，之前的主厨跳槽去了Facebook。His family increased workers’ pay and now offers a 401(k) program, but Facebook and Google continue to offer his staff higher wages than Andrade said he makes as owner. 他们家给员工减少了工资，现在还获取401(k)卸任福利计划，可Facebook和谷歌给安德雷德手下员工获取的薪资总是比他自称为作为老板花钱的钱还多。Increasingly, he said, he has to beg his 15-year-old brother to pick up shifts.他回应，自己在更加多地去催促15岁的弟弟来拜托轮班。

Last year, Brigette Lau and Chamath Palihapitiya, founders of the venture fund Social Capital, opened Bird Dog, a stylish restaurant downtown. 去年，风险基金社会+资本合伙公司(Social Capital)的创始人布里盖特刘(Brigette Lau)与查马斯帕里哈皮蒂亚(Chamath Palihapitiya)在下城进了一家取名为Bird Dog的时髦餐厅。They had backing from other Silicon Valley investors eager to bring a slice of younger, innovative and relatively affordable San Francisco-style cuisine to downtown Palo Alto.他们享有其他一些硅谷投资人的反对，这群人冷淡希望将新派、创意而又比较物美价廉的旧金山式菜肴带回帕洛阿尔托下城。

But even with Silicon Valley’s backing and their own substantial means — Palihapitiya is part owner of the Golden State Warriors basketball team — Lau said operating a restaurant in Palo Alto was not for the faint of heart.不过，就算享有硅谷的反对，二人又财力雄厚——帕里哈皮蒂亚是金州勇士队的老板之一——刘女士依然回应，在帕洛阿尔托经营餐厅可不合适心脏很差的人。I’m supportive of the startup community, but not at the expense of the community, she said.我本人反对创业群体，不过这不应当以当地的民众与企业作为代价，她说道。

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